Blog Post Title Four

Written By Daniel Ciscomani

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Daniel Ciscomani

Mr. Ciscomani is the founder and CEO of Avanti Capital Management LLC (Avanti), the private equity firm that owns and operates Intero Real Estate Services in Houston, Texas. Mr. Ciscomani founded Avanti after 20 years of experience in private equity. Prior to founding Avanti, Mr. Ciscomani was Vice President at Cerberus Capital Management LP, a top-tier private equity firm where he managed a distressed lending operation worth $7.5 billion. Prior to joining Cerberus, Mr. Ciscomani was Vice President at JP Morgan Chase, where he managed funds for key clients, including Cerberus. Mr. Ciscomani has been involved in projects in the United States, Mexico and France.Mr. Ciscomani holds a degree in Architecture from ITESM (Instituto Tecnológico y de Estudios Superiores de Monterrey) and a Global MBA from Thunderbird, the Graduate School of International Management.

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